This site is about a content marketing strategist and writer, Central Texas resident, husband and father, and all-around great guy.

A style guide authority must have authority

12.01.10 Posted in Marketing by

I’ve only occasionally discussed style guides before, and then chiefly to lament their being stuck in MS Office purgatory. Frankly, it’s just not a terribly exciting topic; besides, a style guide is one of those things many marketers and communicators hate to love. But I was recently asked a question that made me think we [...]


Where are all the web-based style guides?

04.07.10 Posted in Uncategorized by

The Digett team was discussing a recent project the other day, and the talk turned ’round to the style guide we were creating for the client. Now, if you’ve ever been in charge of maintaining or…


Connect With Me