I haven’t written much on search engine optimization, for a couple of reasons. For one, there are far too many self-styled experts on the matter, many of whom bilk unsuspecting folks out of hard-earned money while getting themselves and their clients on Mountain View’s hit list; mom told me never to hang with a bad crowd. [...]
This site is about a content marketing strategist and writer, Central Texas resident, husband and father, and all-around great guy.
Content marketing and the death of the campaign
Last month, I took to my personal blog to write out some thoughts I had about defining inbound and outbound content strategies; my conclusion in that post was that ownership of the content, real…
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