This site is about a content marketing strategist and writer, Central Texas resident, husband and father, and all-around great guy.

Lessons lost in marketing and communications

10.13.10 Posted in Marketing by

I’ve had a lot of time for introspection lately; as I write this, I’m 2.5 days away from unemployment. I’ve discovered that looming outcome invites a range of thoughts—that’s even more true when you have a baby at home and the myriad of responsibilities that are part of adult life. But it also gets you [...]

Defining inbound vs. outbound content strategies

08.26.10 Posted in Digett, Marketing by

I’ve been giving this topic a good deal of thought, on and off, for the last few months. I’m just now getting around to writing about it, of course; I’m busy, give me a break. Plus, I’m still wrapping my head around what points I want to make. First, let me set some ground rules. [...]

Making stars of family members

10.12.09 Posted in Family, Marketing by

I normally don’t take credit for others’ successes, but that’s usually because they don’t represent true money-making potential. Well, I found me a winner, so I’m claiming it. Meet Ralph Lay, the man to your left. I’m counting on him making it big so I can mooch and—Lord willing—pay off my student loans. It’s a [...]

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