This site is about a content marketing strategist and writer, Central Texas resident, husband and father, and all-around great guy.

Content marketing and the death of the campaign

09.22.10 Posted in Digett, Marketing by

Last month, I took to my personal blog to write out some thoughts I had about defining inbound and outbound content strategies; my conclusion in that post was that ownership of the content, real…

Better targeting through buyer personas

09.07.10 Posted in Digett by

The primary goal of a lead-generation-focused content strategy is to get the right content into the right prospect’s hands at the right time. That’s no small task, and the success of that effort…

Positioning a brand in experience marketing

08.30.10 Posted in Digett by

When we conduct brand-positioning exercises, our goal is to help our client define their brand so that it may be communicated in a straightforward and believable way. One of the first steps in the process is developing their unique selling proposition …

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