This site is about a content marketing strategist and writer, Central Texas resident, husband and father, and all-around great guy.

A content strategist’s view of SEO

12.18.10 Posted in Marketing by

I haven’t written much on search engine optimization, for a couple of reasons. For one, there are far too many self-styled experts on the matter, many of whom bilk unsuspecting folks out of hard-earned money while getting themselves and their clients on Mountain View’s hit list; mom told me never to hang with a bad crowd. [...]

Defining inbound vs. outbound content strategies

08.26.10 Posted in Digett, Marketing by

I’ve been giving this topic a good deal of thought, on and off, for the last few months. I’m just now getting around to writing about it, of course; I’m busy, give me a break. Plus, I’m still wrapping my head around what points I want to make. First, let me set some ground rules. [...]

Give art its due in content strategy

04.21.10 Posted in Marketing by

Normally, I leave all the artsy talk about graphics to Andrew, and for good reason. However, my background includes editorial work, and art selection is an important part of that role. Properly …

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