This site is about a content marketing strategist and writer, Central Texas resident, husband and father, and all-around great guy.

A style guide authority must have authority

12.01.10 Posted in Marketing by

I’ve only occasionally discussed style guides before, and then chiefly to lament their being stuck in MS Office purgatory. Frankly, it’s just not a terribly exciting topic; besides, a style guide is one of those things many marketers and communicators hate to love. But I was recently asked a question that made me think we [...]

Give art its due in content strategy

04.21.10 Posted in Marketing by

Normally, I leave all the artsy talk about graphics to Andrew, and for good reason. However, my background includes editorial work, and art selection is an important part of that role. Properly …

Content governance for the common concern

04.01.10 Posted in Marketing by

Of all the principles of content strategy, governance seems to be the one treated most as an afterthought. Strategy firms/agencies don’t perform it (typically), large businesses want the technol…

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