I’ve had the pleasure of working in paid, unpaid, and earned media—mostly within the context of marketing or external communications—so I have a wide range of opinions on what it really costs to bring content-based strategies to market. Invariably, I’ve found that most people focus a little too much on what numbers are available; it’s [...]
This site is about a content marketing strategist and writer, Central Texas resident, husband and father, and all-around great guy.
Positioning a brand in experience marketing
When we conduct brand-positioning exercises, our goal is to help our client define their brand so that it may be communicated in a straightforward and believable way. One of the first steps in the process is developing their unique selling proposition …
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