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	<title>Beggs Creative</title>
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	<link>http://beggscreative.com</link>
	<description>The personal site of Zachary Beggs</description>
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		<title>A content strategist&#8217;s view of SEO</title>
		<link>http://beggscreative.com/2010/12/a-content-strategists-view-of-seo/</link>
		<comments>http://beggscreative.com/2010/12/a-content-strategists-view-of-seo/#comments</comments>
		<pubDate>Sat, 18 Dec 2010 21:23:59 +0000</pubDate>
		<dc:creator>Zachary</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[headers]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[linking]]></category>
		<category><![CDATA[localization]]></category>
		<category><![CDATA[meta descriptions]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[relevance]]></category>
		<category><![CDATA[rss]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[web standards]]></category>

		<guid isPermaLink="false">http://beggscreative.com/?p=772</guid>
		<description><![CDATA[I haven&#8217;t written much on search engine optimization, for a couple of reasons. For one, there are far too many self-styled experts on the matter, many of whom bilk unsuspecting folks out of hard-earned money while getting themselves and their clients on Mountain View&#8217;s hit list; mom told me never to hang with a bad crowd. [...]]]></description>
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		<title>A style guide authority must have authority</title>
		<link>http://beggscreative.com/2010/12/style-guide-authority-must-have-authority/</link>
		<comments>http://beggscreative.com/2010/12/style-guide-authority-must-have-authority/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 22:18:24 +0000</pubDate>
		<dc:creator>Zachary</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[authority]]></category>
		<category><![CDATA[content governance]]></category>
		<category><![CDATA[content production]]></category>
		<category><![CDATA[style]]></category>
		<category><![CDATA[Style guides]]></category>

		<guid isPermaLink="false">http://beggscreative.com/?p=765</guid>
		<description><![CDATA[I&#8217;ve only occasionally discussed style guides before, and then chiefly to lament their being stuck in MS Office purgatory. Frankly, it&#8217;s just not a terribly exciting topic; besides, a style guide is one of those things many marketers and communicators hate to love. But I was recently asked a question that made me think we [...]]]></description>
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		<title>A few fall hijinks</title>
		<link>http://beggscreative.com/2010/10/a-few-fall-hijinks/</link>
		<comments>http://beggscreative.com/2010/10/a-few-fall-hijinks/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 20:22:24 +0000</pubDate>
		<dc:creator>Zachary</dc:creator>
				<category><![CDATA[Family]]></category>
		<category><![CDATA[arboretum]]></category>
		<category><![CDATA[corn dogs]]></category>
		<category><![CDATA[fall]]></category>
		<category><![CDATA[pumpkins]]></category>
		<category><![CDATA[state fair]]></category>

		<guid isPermaLink="false">http://beggscreative.com/?p=726</guid>
		<description><![CDATA[It&#8217;s been a rare fall here in Texas—meaning that we&#8217;ve actually experienced something approximating one, rather than the usual blistering-hot-to-brief-freeze we experience in the October to February corridor. We&#8217;ve had sunny and mid-80s conditions here, which is prime fair and carnival weather, so we&#8217;ve been outdoors quite a bit. Take a peek: State Fair of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lessons lost in marketing and communications</title>
		<link>http://beggscreative.com/2010/10/lessons-lost-in-marketing-and-communications/</link>
		<comments>http://beggscreative.com/2010/10/lessons-lost-in-marketing-and-communications/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 20:54:15 +0000</pubDate>
		<dc:creator>Zachary</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[clocking out]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[humility]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[unemployment]]></category>

		<guid isPermaLink="false">http://beggscreative.com/?p=719</guid>
		<description><![CDATA[I&#8217;ve had a lot of time for introspection lately; as I write this, I&#8217;m 2.5 days away from unemployment. I&#8217;ve discovered that looming outcome invites a range of thoughts—that&#8217;s even more true when you have a baby at home and the myriad of responsibilities that are part of adult life. But it also gets you [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The real cost of engagement marketing</title>
		<link>http://beggscreative.com/2010/10/the-real-cost-of-engagement-marketing/</link>
		<comments>http://beggscreative.com/2010/10/the-real-cost-of-engagement-marketing/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 14:07:57 +0000</pubDate>
		<dc:creator>Zachary</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[coffeehouse]]></category>
		<category><![CDATA[engagement marketing]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[return]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[soul patch]]></category>

		<guid isPermaLink="false">http://beggscreative.com/?p=681</guid>
		<description><![CDATA[I&#8217;ve had the pleasure of working in paid, unpaid, and earned media—mostly within the context of marketing or external communications—so I have a wide range of opinions on what it really costs to bring content-based strategies to market. Invariably, I&#8217;ve found that most people focus a little too much on what numbers are available; it&#8217;s [...]]]></description>
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