I haven’t written much on search engine optimization, for a couple of reasons. For one, there are far too many self-styled experts on the matter, many of whom bilk unsuspecting folks out of hard-earned money while getting themselves and their clients on Mountain View’s hit list; mom told me never to hang with a bad crowd. Additionally, I’ve been working at firms that had staff dedicated to the matter, so I spent my time pestering them to write about it.

But SEO principles are always on the mind of a content strategist and creator, else the world turns without being made aware of a wonderful highlight of the 2010 GMC Whatever. Moreover, most of the available quick-and-dirty content on search engine optimization principles or strategy often focuses on 1-5 tactical considerations. Unless you’re willing to plunk down in your chair for a webinar or attend a full-blown conference, you may be left with the impression that SEO is all about backlinks, keywords, and Twitter trends. Read More…