This site is about a content marketing strategist and writer, Central Texas resident, husband and father, and all-around great guy.

A content strategist’s view of SEO

12.18.10 Posted in Marketing by

I haven’t written much on search engine optimization, for a couple of reasons. For one, there are far too many self-styled experts on the matter, many of whom bilk unsuspecting folks out of hard-earned money while getting themselves and their clients on Mountain View’s hit list; mom told me never to hang with a bad crowd. [...]

A style guide authority must have authority

12.01.10 Posted in Marketing by

I’ve only occasionally discussed style guides before, and then chiefly to lament their being stuck in MS Office purgatory. Frankly, it’s just not a terribly exciting topic; besides, a style guide is one of those things many marketers and communicators hate to love. But I was recently asked a question that made me think we [...]

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