This site is about a content marketing strategist and writer, Central Texas resident, husband and father, and all-around great guy.

Positioning a brand in experience marketing

08.30.10 Posted in Digett by

When we conduct brand-positioning exercises, our goal is to help our client define their brand so that it may be communicated in a straightforward and believable way. One of the first steps in the process is developing their unique selling proposition …

Defining inbound vs. outbound content strategies

08.26.10 Posted in Digett, Marketing by

I’ve been giving this topic a good deal of thought, on and off, for the last few months. I’m just now getting around to writing about it, of course; I’m busy, give me a break. Plus, I’m still wrapping my head around what points I want to make. First, let me set some ground rules. [...]

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