This site is about a content marketing strategist and writer, Central Texas resident, husband and father, and all-around great guy.

Give art its due in content strategy

04.21.10 Posted in Marketing by

Normally, I leave all the artsy talk about graphics to Andrew, and for good reason. However, my background includes editorial work, and art selection is an important part of that role. Properly …


The good, the bad, and the unknown of blogging

04.12.10 Posted in Digett by

About two months ago, Mark and I huddled together with a goal in mind: implement better publishing procedures here at Digett. What resulted was a challenge for ourselves and the entire Digett te…


Where are all the web-based style guides?

04.07.10 Posted in Uncategorized by

The Digett team was discussing a recent project the other day, and the talk turned ’round to the style guide we were creating for the client. Now, if you’ve ever been in charge of maintaining or…


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